📅 What is a social media content calendar?
It’s a visual planning tool that helps you organize what you’re posting, when, and where. It keeps your content consistent and strategic.
🧱 What should your calendar include?
Each entry should note the date, platform, content type (e.g. image, reel, carousel), caption, hashtags, and status (draft/scheduled/published).
🗂️ How far ahead should you plan?
Aim to plan content at least 2–4 weeks in advance. This gives you space to stay creative while staying on top of important dates and launches.
🎨 How can you mix up your content?
Alternate between content types—educational, promotional, entertaining, and community-focused. This keeps your feed dynamic and engaging.
📈 How do you track performance?
Include a column for metrics like reach, saves, comments, and shares. Use this data to refine your strategy and double down on what works.
